Natural Environments

It is limitless and impartial, without any bias towards who savors it. It has the power to stimulate, disappoint, astonish, exhaust, satisfy, and even mend us.

Have you ever wondered why, even after the passage of several years, you can recall every vivid detail of nearly all your hunting or fishing expeditions, particularly the ones where you were successful?

You can vividly recall the precise moment - the crunch of leaves beneath your feet, the water tugging at your line, the first sighting, the hook set, the drag, and the exhilarating fight. During these moments, all our senses are heightened, without any distractions clouding our focus. It's a laser beam directed towards our intention, towards success, or at least, trying to achieve it.

Veterans know this kind of focus in multiple environments - during a firefight, on missions, or deployment where the sole aim is to survive and make it back home. The adrenaline, emotions, hearts, and minds align to keep pushing beyond known limits. This focus becomes a way of life and helps us learn more about ourselves and our fellow soldiers.

Being in the outdoors and immersing ourselves in nature heals our scars, minds, hearts, and souls. True hunters and anglers have immense respect for our most primitive skills, unlike anything else. We honor and appreciate what mother nature provides in our lives and on our dinner tables. The experiences we have in solitude and together can be retold a hundred times without getting boring. Unless, of course, you're narrating the story of how you bagged and tagged the mount on your living room wall to your children.

We know how the outdoors have helped heal and make veterans feel more alive. Hunting and angling have a profound impact on our lives, shaping who we are as individuals. Together, we will create everlasting memories on the land and waters of this beautiful country for years to come.

Meet the founders

  • Founders

    Bruce & Casey Haddock are the founders of Now or Never Outfitters. They met in Jackson Hole, Wyoming, while working together and married on June 22, 2002. They have four incredible children Jackson, Cooper, Kenna & Leah. Bruce comes from a strong line of service members uncles, grandpa, and dad all served in the military. Unfortunately, due to a medical issue, he was denied the opportunity to serve in the military. The most influential man in his life was his father, who retired from the United States Army as a CW4 Chief Warrant Officer CH-47 Chinook night vision instructor pilot at Fort Campbell, Kentucky, after serving 31 years. After being unable to serve his country, Bruce was always thinking of a way to fill that void he carried—something he could do to give back to his country. After hosting and guiding some hunts for a dear friend of his who is the Founder of Wounded Warriors United, Tom Tavtigian challenged Bruce to start his own organization. So in 2018, while praying and reading one morning, the words Now or Never Outfitters came to him, and as he prayed, it became clear to him that Now or Never is the time to get the Veterans outdoors to experience the wonderful healing power of the great outdoors and the word Outfitters means to equip so it was then that Bruce realized God had just dropped in his lap that thing he had been seeking to fill the void he had been carrying for so many years not being able to serve in the military. Bruce and Casey love the outdoors, and for them, there is no better place to be, no matter if they are fishing for reds and specks or hunting for deer, turkeys, ducks, geese, or doves. If it can be hunted or you can fish for it, they want to try it. So, what better way to give back to our Veterans than to provide them with fishing and hunting opportunities free at no cost to them. In 2018 with the help of their friends Austin and Lindsey Detrick, they officially launched Now or Never Outfitters. With Now or Never Outfitters, we want these Veterans and their families to know that someone cares for them and will be there for them without asking for anything in return. We want to provide an opportunity that maybe these Veterans cannot afford to do on their own or do not have the right resources to get into the great outdoors.  When a Veteran goes on one of our trips, they are not just a number; they are now family. When Bruce and Casey call you family, you are just that you are family. Since launching in 2018, Now or Never Outfitters has continued to grow to reach more Veterans and have a lasting impact on them and their families' lives.       


  • Co-Founders
    Austin and Lindsey Detrick are the co-founders and Oklahoma ambassadors for Now or Never Outfitters. Austin and Lindsey met in 2011 and were married shortly after in August 2012. They have made their home in Northwest Oklahoma with their little boy River. In their spare time they enjoy producing wheat, raising cattle, and spending time outdoors. Austin and Lindsey both have a passion for their country and a heart for all past, present, and future servicemembers. By establishing Now or Never Outfitters, Austin and Lindsey’s goal, and way of honoring the servicemembers in their own families, is to show their gratitude and appreciation for the sacrifices made that result in the freedoms we all enjoy today